In 2015 the Saudi government bodies were going through a major transformation. The Ministry of Economy and Planning played a key role in modernization effort.
In collaboration with Aboab&Co a strategic advisory based in Saudi Arabia, I was tasked to develop a new visual identity for the ministry that was in-line with their ambition to develop the new blue print for the nation.
The new identity, based on the Saudi Arabian crest was designed in a geometric way to reflect the idea of precision in planning.
learn more at mep.gov.sa
