Sela is a key player in the region, providing experiences across recreational industries, from sports and culture, entertainment and hospitality, to exhibitions and more. Sela is owned by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia.
Since 2016 I have engaged with Sela as a creative consultant working on their brand as well as identites for various events and IPs owned by the group.
The following is a selection of brands I developed for Sela
King Salman Chess Championships
United Arab Football Association
ALMALAB
RIYADH FASHION WEEK
GEA (Brand Proposal)
Ticket MX
learn more at sela.sa
