Founded over 90 years ago, Ittihad Club is Saudi Arabia's first and most iconic football club. In 2016, I collaborated closely with Sela to lead a comprehensive redesign project, which involved refreshing the club's iconic logo and developing a complete visual identity system, including brand guidelines, merchandise concepts and social media templates.
Eight years later, I'm still proud of how the design has held up and the club’s remarkable achievements during that time.
Tiger Illustration by Olu Emmanuel Dada
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